{"id":2920,"date":"2014-06-25T14:01:37","date_gmt":"2014-06-25T18:01:37","guid":{"rendered":"https:\/\/www.roadtrafficsigns.com\/blog\/?p=2920"},"modified":"2026-03-10T07:10:07","modified_gmt":"2026-03-10T11:10:07","slug":"new-moves-toward-predictive-approaches-traffic-safety","status":"publish","type":"post","link":"https:\/\/www.roadtrafficsigns.com/blog\/new-moves-toward-predictive-approaches-traffic-safety\/","title":{"rendered":"New moves toward predictive approaches to traffic safety"},"content":{"rendered":"<p>For all the resources focused on high-crash hotspots (specific areas host to a higher-than-average number of crashes), in Minnesota, for one, there aren\u2019t many. Expert and engineer Howard Preston, who has worked in traffic safety for 40 years, explains to blog <a href=\"https:\/\/nextcity.org\/urbanist-news\/pedestrian-safety-walking-cities-hot-spots\">Next City<\/a> his real safety concerns: targeting scattered crashes. \u201cSevere crashes are scattered around the system,\u201d he says, \u201cbut they\u2019re not randomly scattered.\u201d<\/p>\n<div id=\"attachment_2921\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.roadtrafficsigns.com/blog\/wp-content\/uploads\/2014\/06\/6921496914_276d411c27.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2921\" class=\"size-full wp-image-2921\" alt=\"road traffic\" src=\"https:\/\/www.roadtrafficsigns.com/blog\/wp-content\/uploads\/2014\/06\/6921496914_276d411c27.jpg\" width=\"500\" height=\"310\" srcset=\"https:\/\/www.roadtrafficsigns.com/blog\/wp-content\/uploads\/2014\/06\/6921496914_276d411c27.jpg 500w, https:\/\/www.roadtrafficsigns.com/blog\/wp-content\/uploads\/2014\/06\/6921496914_276d411c27-300x186.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><p id=\"caption-attachment-2921\" class=\"wp-caption-text\">To spend resources scouring roads for traffic crash hotspots is to miss the point &#8211; traffic accidents are spread throughout road systems, according to one traffic safety expert. From <a href=\"https:\/\/www.flickr.com\/photos\/jonathankosread\/\">Jonathan Kos-Read<\/a>.<\/p><\/div>\n<p>Preston, like other experts, has devoted time to analyzing hotspots and dead man\u2019s curves, those \u201croads or intersections that were conspicuously dangerous, leading to a steady stream of accidents and tragedies.\u201d Yet, when he and other engineers were unable to pinpoint them, money was removed from certain areas&#8217; traffic safety programs &#8220;because they couldn\u2019t find any high-crash locations.\u201d<\/p>\n<p><span style=\"line-height: 1.5em;\">Funding for such safety programs is very much needed, but requires a specific approach: understanding how crashes are scattered throughout the system. Preston and his associates created &#8220;a new science,&#8221; analyzing the areas where serious crashes took place, and then figuring out which other areas have similar features. The approach is more predictive than reactive. As Next City notes, it\u2019s \u201cpart of a broader trend in pedestrian safety planning that seeks to be more proactive \u2014 to identify and mitigate risks before they lead to collisions.\u201d<\/span><\/p>\n<p>In one case, Preston analyzed the Minneapolis\/St. Paul metropolitan area, discovering that over a recent five-year timeframe, all of the severe pedestrian and bike crashes took place at 130 &#8212; or six percent &#8212; of the area&#8217;s 2,215 intersections. However, the majority of these pinpointed areas had a single severe crash. None of the areas had more than a few. Preston found that, in this case, there were no hotspots.<\/p>\n<p>Yet Preston also discovered that the crash areas shared several features: \u201cmulti-lane and undivided roads, with high traffic volume (more than 17,500 vehicles per day), and other environmental characteristics, such as bus stops and \u2018pedestrian generators\u2019 (for example, stores and restaurants).\u201d Preston then classified about 700 more intersections which shared at minimum four of those characteristics, and suggested these receive safety upgrades.<\/p>\n<p>The approach, which Preston calls &#8220;systemic,&#8221; is more effective than the traditional method, argues Preston. \u201cThe reactive approach would not have identified enough locations for improvements.\u201d It \u201cfinds a middle ground between universal upgrades and focusing only on the places where crashes have already occurred,\u201d notes Next City. So far, New Jersey, North Dakota, and Missouri have started implementing the approach, as shared by Preston in these <a href=\"https:\/\/highways.dot.gov\/safety\">guidelines<\/a>.<\/p>\n<p>The triage mentality, which doesn&#8217;t address root causes of crashes but rather the end result, is common, often because of financial pressures. As David Goldberg, who co-authored a recent Smart Growth America <a href=\"https:\/\/www.smartgrowthamerica.org\/knowledge-hub\/resources\/dangerous-by-design-2014\/\">report<\/a> on pedestrian fatalities, explains to Next City, cities have frequently chosen \u201cthe band-aid approach; you look for where the sore erupts and you put a band-aid on it. But if there\u2019s an underlying disease or skin condition that\u2019s causing the sores, you sort of don\u2019t get at that.\u201d<\/p>\n<p>Other predictive approaches to traffic safety have been developed, including the 2008 National Cooperative Highway Research Program\u2019s Pedestrian Safety Prediction Methodology, which relies on data from Toronto and Charlotte, and an in-progress program from San Francisco\u2019s Department of Public Health, customized for that city.<\/p>\n<p>Even as predictive approaches gain traction, hot spot analysis remains significant, especially in particularly dangerous areas with histories of frequent crashes. As one expert, Anne Moudon, who ran a study of high-injury areas in the Seattle area, argues, \u201cThe first thing to do is reduce the collisions in hot spots. It\u2019s a big problem, so don\u2019t look for where else can the problem occur, look for resolving the problem where it is.\u201d<\/p>\n<div class=\"related-products\">\n<h3>Like this topic? Check out our related products:<\/h3>\n<div class=\"slitrule\"><\/div>\n<ul>\n<li>\n<div class=\"wraptocenter\"><a href=\"\/drive-slowly-signs\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/images.roadtrafficsigns.com\/img\/sm\/K\/Aluminum-Speed-Bump-Sign-K-2061.gif\" alt=\"\" \/><\/a><\/div>\n<p>Drive Slowly Signs<\/li>\n<li>\n<div class=\"wraptocenter\"><a href=\"\/drive-safely-signs\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/images.roadtrafficsigns.com\/img\/sm\/K\/Drive-Safely-Sign-K-6732.gif\" alt=\"\" \/><\/a><\/div>\n<p>Drive Safely Signs<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For all the resources focused on high-crash hotspots (specific areas host to a higher-than-average number of crashes), in Minnesota, for one, there aren\u2019t many. Expert and engineer Howard Preston, who has worked in traffic safety for 40 years, explains to blog Next City his real safety concerns: targeting scattered crashes. \u201cSevere crashes are scattered around [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,6],"tags":[491,490,62,492,489,493,463,402],"class_list":["post-2920","post","type-post","status-publish","format-standard","hentry","category-automotive","category-road-safety-2","tag-jonathan-kos-read","tag-minnesota","tag-new-jersey","tag-north-dakota","tag-preston","tag-road-traffic-safety","tag-smart-growth-america","tag-traffic-collision"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New moves toward predictive approaches to traffic safety - Traffic Sign Blog \u2013 RoadTrafficSigns.com<\/title>\n<meta name=\"description\" content=\"All the resources focused on high-crash hotspots specific areas host to a higher-than-average number of crashes, in Minnesota, for one, there aren\u2019t many.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roadtrafficsigns.com/blog\/new-moves-toward-predictive-approaches-traffic-safety\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New moves toward predictive approaches to traffic safety - Traffic Sign Blog \u2013 RoadTrafficSigns.com\" \/>\n<meta property=\"og:description\" content=\"All the resources focused on high-crash hotspots specific areas host to a higher-than-average number of crashes, in Minnesota, for one, there aren\u2019t many.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.roadtrafficsigns.com/blog\/new-moves-toward-predictive-approaches-traffic-safety\/\" \/>\n<meta property=\"og:site_name\" content=\"Traffic Sign Blog \u2013 RoadTrafficSigns.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trafficsignsroadsigns\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-25T18:01:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T11:10:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.roadtrafficsigns.com/blog\/wp-content\/uploads\/2014\/06\/6921496914_276d411c27.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katy B. 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